Strength And Security Technological Developments Of The...

Strength and security has adapted to the technological developments of the past century. In comparison to how we derived strength and security in the past, technology now heavily obscures what makes us feel safe. Companies, realizing this, have produced several advertisements that sell their product by making it appear as if it will increase our safety and security. An effective example of this is in Mophie’s 2015 Super-bowl commercial titled â€Å"All Powerless,† where the creative producers linked having a charged phone with the safety and security found in everyday natural laws. The advertisement utilizes sound, shot composition, lighting, and mise en scene in order to distill a sense of both wonderful and terror in the viewer, while at the end providing an antidote to the fear they have created. The antidote is, of course, Mophie’s product which allows cell phones to stayed charged for longer. Sound, and lack thereof, throughout the ad is extremely influentia l to create the sense of chaos that the world has unfortunately found itself in. The advertisement begins with a soft, ominous piano track with no other words being spoken. It creates an unsettling feeling within the viewer, automatically making them seek some sort of comfort; some way to find the security that background music alone stole. By using sound, the produces influence the subconscious of viewers without even visually enticing them. After the solo piano music, the background sounds key in. It begins with theShow MoreRelatedRecent Developments Of Public Administration1268 Words   |  6 PagesRecent Developments in Public Administration Introduction The role of public administration has changed over time. Public administration is a very broad field where public management and public policy are the aspects of governance. 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